EVOLUTION ’23 BY INVERARITY MORTON – RAISING A TOAST TO SCOTLAND’S BIGGEST ON-TRADE DRINKS EVENT
EVOLUTION ’23 BY INVERARITY MORTON – RAISING A TOAST TO SCOTLAND’S BIGGEST ON-TRADE DRINKS EVENT
With over one thousand hospitality professionals registering to attend Inverarity Morton’s celebration of the ever-evolving Scottish drinks industry, EVOLUTION 2023 promised to be a day to remember – and it most certainly delivered beyond expectation. For the 85+ drinks brands that exhibited at Evolution’s fourth incarnation @ Platform in Glasgow city centre on Tuesday the 5th of September, the afternoon was a chance to showcase their premium products, demonstrate innovative new serves, and meet both potential and existing customers in person.
Split into drinks category ‘zones’ #imevolution23 allowed attendees to explore all the latest cocktail fashions in ‘Mix It Up’ – where brands like WhiteBox & Funkin’ demonstrated both ready-made, and canned cocktail varieties. Marie Brizard & Bacardi exhibited their wide range of cocktail products, and distributed delicious, freshly concocted cocktails!
Inverarity Morton invited Evolution attendees ‘Around the Barrel’ in their whisky zone, where Highland Park had created an incredible sensory flavour garden, and Loch Lomond Whiskies gave everyone the opportunity to sample their range of award-winning single malts, and practise their golf swing! Moving through to the ‘Agave Collection’ the focus was squarely on the popular Mexican spirit that has enjoyed new levels of consumer demand over the past few years. Evolution visitors sipped tequila-based drinks crafted by the likes of industry titans Patron, Casamigos, and El Jimador. The largest zone at Evolution ’23 was ‘The Garden’, a grassy knoll populated with many exceptionally creative and colourful brands. Premium Scottish craft gins present included 1881, Glaswegin and Arbikie. Hendricks Gin invited you to take a seat in their bespoke gin garden, Peroni took guests on a genteel boat trip, and Madri allowed attendees to make moments to take home, with their 360 digital photo booth. WEST Brewery illustrated perfectly the ‘evolution’ of beer, with cocktails featuring their latest Radler release, Velo.
A true ‘show’case for their spirits and beer brands, Inverarity Morton’s annual EVOLUTION event demonstrates the passion, enthusiasm and vision, that adeptly encapsulates and celebrates the Scottish drinks and hospitality industry.
