Hauf an’ a Hauf: Inverarity Morton’s Brand New Immersive Beer & Whisky Showcase
Hauf an’ a Hauf: Inverarity Morton’s Brand New Immersive Beer & Whisky Showcase
Tuesday 2nd June | Leith Theatre, Edinburgh | Trade Only
Inverarity Morton is proud to announce Hauf an’ a Hauf — a brand new immersive beer and whisky showcase coming to Leith Theatre, Edinburgh, on Tuesday 2nd June. Over 40 of the most exciting beer and whisky brands in the industry will be represented across one extraordinary evening, in one of Scotland‘s most iconic venues. This is a trade-only event, open exclusively to on-trade and hospitality professionals, and registration is now open.
The Event
Hauf an’ a Hauf takes its name from one of Scotland‘s most enduring pub traditions — a half measure of whisky alongside a half pint of beer, the classic pairing that has been a cornerstone of Scottish drinking culture for generations. Inverarity Morton has taken that tradition and reimagined it as a full-scale immersive experience, designed specifically for the on-trade.
Leith Theatre is no ordinary venue. A grand, storied building in the heart of Edinburgh’s historic port quarter, its halls, rooms, and stages will be transformed for one afternoon into a series of curated environments, each dedicated to a different brand, story, or pairing. Intimate tastings, producer-led showcases, and carefully considered moments of discovery — spread across a space that brings genuine theatre to the world of beer and whisky.
This is not a standard trade show. It has been designed as an experience — one where the venue is as much a part of the evening as the drinks themselves.
The Portfolio
With over 40 beer and whisky brands represented, Hauf an’ a Hauf offers one of the most comprehensive showcases of its kind in the Scottish on-trade calendar. Attendees will have the opportunity to sample new whisky and beer releases alongside established names, explore craft producers, and engage directly with brand ambassadors and distillers — all under one roof, in a single afternoon.
Whether you are refreshing your whisky back bar, sourcing new draught lines for summer, or developing a more considered beer and whisky range for your venue, this is the environment in which to make those decision.
What to Expect
With 50+ beer and whisky brands on show, there’s plenty to explore. You can expect to:
- Sample a wide range of whiskies- from established Scottish distilleries to emerging independents
- Taste craft, world and premium beer brands
- Talk directly to brand ambassadors and producers
- Find new listings and back bar additions for your venue
- Connect with fellow on-trade professionals in a relaxed, convivial setting
The atmosphere will be exactly what the concept calls for — unhurried, informal, and centred around great drinks and good conversation.
Why Attend
For bar managers, buyers, venue operators, and hospitality professionals, Hauf an’ a Hauf represents a genuine opportunity to get ahead of what is coming in beer and whisky. The conversations you have on the day — with the makers, the brand ambassadors, and fellow on-trade professionals — could shape the decisions you make back behind the bar.
As a debut event, this is also a chance to be part of something from the very beginning. The Scottish on-trade has not seen an event quite like this before, and as a first edition, places are limited.
Event Details
📅 Date: Tuesday 2nd June
📍 Venue: Leith Theatre, Leith, Edinburgh
🥃 Brands: Over 40 beer & whisky brands
🎭 Format: Immersive trade showcase
🎟️ Registration: Trade only — now open
To secure your place, contact your Inverarity Morton account manager or register via the website. Early registration is strongly encouraged.
Inverarity Morton is one of Scotland’s most respected drinks distributors, supplying the on-trade with an exceptional portfolio of whisky, beer, wine and premium spirits.