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Inverarity Morton Annual Company Conference ’24

December 3, 2024 News

Inverarity Morton Annual Company Conference ’24

We held our recent Inverarity Morton annual company conference in Scotland’s vibrant capital city – Edinburgh. We brought together our talented IM team for a day and night of inspiration, collaboration, and forward-thinking.

Our conference experience was elevated by a series of informative and engaging daytime masterclasses, each offering a unique perspective on the art and craft of drinks. At the stylish W Hotel, we explored creativity and sustainability through a Discarded Spirits Cocktail-Making Masterclass, crafting delicious, inspired cocktails. Laurie Webster guided us through a captivating wine tasting at the sophisticated Register Club, showcasing exceptional Benegas Wines. We also enjoyed an exclusive whisky tasting with Edrington in the iconic SCOTCH – Whisky Bar at The Balmoral Hotel, where some exceptionally fine drams were enjoyed.

The evening began with a Champagne Perrier-Jouët reception back at the W hotel, before we travelled to Edinburgh Castle – the most amazing location to dine and dance!

Steve Annand, Sales & Marketing Director

“From start to finish, our recent annual Inverarity Morton Company Conference was an incredible event. One objective was to highlight not only a number of the exceptional brands we represent but also some of our valued customers, presenting Scottish hospitality at its finest! The gala dinner held at Edinburgh Castle was a significant occasion, marking the transition into our 80th year of trading in 2025. It was only fitting that we celebrated the successes and achievements of the past year, and reflected on decades of business in the on-trade, at one of Scotland’s most culturally and historically iconic landmarks.”

Stephen Russell, Managing Director

“It was fantastic to get together in person with everyone and meet in Scotland’s vibrant capital. Experiencing the city’s heritage alongside really appealing new offerings from some of our brand partners made for a memorable conference! Sincere thanks to our suppliers, staff, and valued customers for their enthusiasm and support over the past year. Here’s to the continued success of #InverarityMorton, and new milestones, as we look forward to the exciting prospects of 2025.”